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The Academy for Private Duty Home Care

A One Day, High Impact Learning Experience

  • What’s the best way to market your Private Duty Home Care business? 

  • How can you find the caregivers you need to grow your business? 

  • How can you increase your income and keep more of what you make?

Based on significant research that began in 2003, the Academy for Private Duty Home Care has been designed as a one day institute expressly for owners, administrators, and CEOs of Private Duty Home Care companies.  This is your opportunity to come together in an intimate, high-impact learning environment to share strategies, ideas, and insights on how to grow your business, multiply the performance of your team members, and increase your income.

Purpose:  To develop the next generation of leaders in Private Duty Home Care by providing an intensive learning experience to increase knowledge, skills, and attitudes around the competencies to grow your business, multiply your performance, and increase your income.

Objectives:

As a result of this intimate, high-impact learning experience, leaders in Private Duty Home Care will be able to:

  1. Describe three key elements of a successful Private Duty Home Care business
  2. See the bigger picture of home care in America
  3. Set direction and develop action plans to grow your business
  4. Develop and implement a focused sales & marketing plan
  5. Find and keep the caregivers you need to grow your business and serve your clients
  6. Develop and implement your Personal Private Duty Scorecard
  7. Interact with owners and CEOs of other successful Private Duty businesses
  8. Increase your income

Upcoming Academies:
April 8, 2010 - Seattle, WA
May 5, 2010 - Dallas, TX
August 12, 2010 - Franklin, TN

Course Outline

  1. Seeing the Bigger Picture
    • The Three Key Elements of a successful Private Duty Home Care business
    • The Private Duty Business Builders growth matrix
  2. Getting More Clients
    • Defining your target markets
    • Targeting key referral sources – The Top Referrers in PDHC
    • The Top Ten Techniques of Private Duty Marketers
    • "Sitting on the Sofa with the Customer" – Selling PDHC
    • Developing your sales and marketing strategy
  3. Finding and Keeping Caregivers
    • Top techniques for recruiting caregivers
    • Reduce caregiver turnover through Pre-employment Assessments
    • Creating competitive advantage with Caregiver Quality Assurance
    • Keeping your caregivers by creating a great place to work
    • Your Strategic Staffing Scorecard
  4. Making More Money
    • Setting up your Private Duty Strategic Scorecard
    • Turning client revenue into gross margin dollars
    • Controlling costs to grow net profit

If you capture one more client...
If you secure one high quality caregiver...
If you increase your margin by one percent...

...You will have paid for this program!

Our Workshop Sponsors

A special thank you to the following businesses and home care products for sponsoring our Private Duty Home Care Academies. 


Caregiver Quality Assurance 

 

 

 

 

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Upcoming dates and locations:

April 8, 2010
Seattle, Washington
Doubletree Guest
Suites


Registration
Venue information

Register at 1-800-368-4052


May 5, 2010
Dallas, Texas
Westin Park
Central Hotel


Registration
Venue information

Register at 1-800-368-4052

August 12, 2010
Franklin, TN
Marriott Franklin
Cool Springs

Registration
Venue Information

Register at 1-800-368-4052


Coming this Summer: The Academy for Private Duty Home Care will be coming to Maryland this Summer. Check back for dates soon!


Attention Home Care Associations - You can bring the Academy for Private Duty Home Care to your state.

State home care associations across the country are finding that their membership increases when you offer programming specific to private duty home care. Call 1-866-209-5101 today to learn more about the Academy and other Hot Topics for private duty home care.