Home | Consulting Services | Bookstore | Resources | 10 Step Guide for Start-Ups | Advertise | Contact

A One Day, High Impact Learning Experience

  • What’s the best way to market your Private Duty Home Care business? 

  • How can you find the caregivers you need to grow your business? 

  • How can you increase your income and keep more of what you make?

Based on significant research that began in 2003, the Academy for Private Duty Home Care has been designed as a one day institute expressly for owners, administrators, and CEOs of Private Duty Home Care companies.  This is your opportunity to come together in an intimate, high-impact learning environment to share strategies, ideas, and insights on how to grow your business, multiply the performance of your team members, and increase your income.

Purpose:  To develop the next generation of leaders in Private Duty Home Care by providing an intensive learning experience to increase knowledge, skills, and attitudes around the competencies to grow your business, multiply your performance, and increase your income.

Objectives:

As a result of this intimate, high-impact learning experience, leaders in Private Duty Home Care will be able to:

  1. Describe three key elements of a successful Private Duty Home Care business
  2. See the bigger picture of home care in America
  3. Set direction and develop action plans to grow your business
  4. Develop and implement a focused sales & marketing plan
  5. Find and keep the caregivers you need to grow your business and serve your clients
  6. Develop and implement your Personal Private Duty Scorecard
  7. Interact with owners and CEOs of other successful Private Duty businesses
  8. Increase your income

Upcoming Academies:
Please check back often to see when future Academies have been scheduled.

Course Outline

  1. Seeing the Bigger Picture
    • The Three Key Elements of a successful Private Duty Home Care business
    • The Private Duty Business Builders™ growth matrix
  2. Getting More Clients
    • Defining your target markets
    • Targeting key referral sources – The Top Referrers in PDHC
    • The Top Ten Techniques of Private Duty Marketers
    • "Sitting on the Sofa with the Customer" – Selling PDHC
    • Developing your sales and marketing strategy
  3. Finding and Keeping Caregivers
    • Top techniques for recruiting caregivers
    • Reduce caregiver turnover through Pre-employment Assessments
    • Creating competitive advantage with Caregiver Quality Assurance™
    • Keeping your caregivers by creating a great place to work
    • Your Strategic Staffing Scorecard™
  4. Making More Money
    • Setting up your Private Duty Strategic Scorecard™
    • Turning client revenue into gross margin dollars
    • Controlling costs to grow net profit

If you capture one more client...
If you secure one high quality caregiver...
If you increase your margin by one percent...

...You will have paid for this program!

"In my 22 years in the home care business, this program has been the single most valuable in helping me identify my organization's strengths and weaknesses, and to prioritize my action plan."

Suzanne McNeely
President
Santa Barbara, CA

Our Workshop Sponsors

A special thank you to the following businesses and home care products for sponsoring our Private Duty Home Care Academies. 

One on One Home Care Solutions Stratis Business Software Criminal Background Checks by Leading Home Care
Home Health Care Liability Insurance Policy and Procedures Manual   

 
Telephony Timekeeping Hometrak Scheduling and Time Keeping Software Trusted Hands

 

Subscribe to
Private Duty Today's
free biweekly
e-mail newsletter

Read back issues of
Private Duty Today
 
Email:
 


Upcoming dates and locations:

 Please check back often to see when future Academies have been scheduled.


Attention Home Care Associations - You can bring the Academy for Private Duty Home Care to your state.

State home care associations across the country are finding that their membership increases when you offer programming specific to private duty home care. Call 1-866-209-5101 today to learn more about the Academy and other Hot Topics for private duty home care.

Does your company have six or more key executives?

If so, it can be economical to host your own Academy for Private Duty Home Care. Our team will customize the Academy contents for your company. Choose a one-day or two-day format to host your own Academy retreat.

Spend your hard earned money on custom content rather than airfair and travel. Turn your salespeople into a sales force. Turn your recruiters into top notch HR pros. Identify your company's Critical Measures of Success and focus on growth.

For more information, call Julie Raque at 1-866-209-5101.