The Top Ten Techniques of
Highly Effective Home Care Marketers

That's how many marketing executives and chief executives completed our in-depth survey about the specific techniques used to market their businesses.  In 2004 Leading Home Care conducted a survey of the executives in charge of marketing for home health care and Private Duty Home Care companies from across the U.S.  The results of this study even surprised us!

We asked, not only what marketing techniques they use, but we also focused on what marketing techniques were most highly effective.  This research identified the current top 10 techniques based both on frequency of use and effectiveness.

1. Networking and Community Relations
2. Direct Sales
3. Public Relations
4. Continuing Education for Nurses and Other Professionals
5. Broadcast Television
6. Public Speaking
7. Health Fares and Special Events
8. Newspaper Advertising
9. Involvement in Service Clubs
10. Paper Newsletters

Additionally, we inquired about future trends in home care marketing.  Respondents identified three areas of anticipated growth and need.

1. Direct Mail Marketing
2. Web Site Marketing
3. Electronic Newsletters

The result of this new body of knowledge is The Top 10 Techniques of Highly Effective Home Care Marketers by Stephen Tweed, CSP, and Jason Tweed.  This 90-page electronic manual can be downloaded to your computer today and immediately impact the way you market your products and services.  The manual features In depth discussion of all thirteen techniques, as well as an executive summary of the research study.

If this manual doesn't fundamentally change the way you think about marketing your home care company, call us today for a complete refund.  We've been working in this industry for over two decades, and we became smarter.  So will you!

Order The Top 10 Techniques of Highly Effective Home Care Marketers now...!

Table of Contents:

• Chapter One – It’s Not Who You Know, It’s Who Knows You

• Chapter Two – Sitting on the Sofa with the Customer

• Chapter Three – Building Your Brand Awareness with Public Relations

• Chapter Four – Let Others Know About Your Home Care Services through Continuing Education for Nurses and Other Professionals

• Chapter Five – Communicating with the Masses: Advertising on Television and Radio

• Chapter Six – Getting your Message to Large Audiences: Using Public Speaking to Inform and Educate

• Chapter Seven – Health Fairs and Special Events

• Chapter Eight – Reaching Out to Your Local Community through Newspaper Advertising

• Chapter Nine – Demonstrate Your Willingness to Serve and Your Reliability through Involvement in Service Clubs

• Chapter Ten – Laser Focus Your Marketing Efforts with a Paper Newsletter

• Chapter Eleven – Stay on the Leading Edge with Marketing Techniques for the Future
   

About the Authors:

For the past 20 years, Stephen Tweed has worked with home care companies around the country that want to grow their businesses, and with home care leaders who want to multiply performance.

He is Chairman and CEO of Leading Home Care ... a Tweed Jeffries company, the center for home care strategy and leadership.  He is one of home care's most sought consultants and professional speakers on leadership, strategic planning, marketing, and other business development topics. Stephen is the author and editor of Stephen Tweed's Leading Home Care Report.

Stephen has served on the Boards of Directors of three different home care companies, and as the Interim President and CEO of a $25 million home care company with 400 employees and a $3.5 million Private Duty Home Care business.

Jason Tweed knows home care from a unique perspective.  Five days a week he works with home care companies who strive to grow their businesses through improved marketing and exceptional customer service.  Seven days a week he uses the services of a home care company to get out of bed, showered, dressed and ready to work.  Jason uses a wheelchair.

As Director of Business Development at Leading Home Care, Jason develops our web-centered approach to delivering information and expertise to home health care and Private Duty Home Care companies.  Jason also works closely with state and national home care associations to improve service and education opportunities for their members.

Jason is also editor of Private Duty Today, the Nation's largest electronic newsletter for non-medical home care companies.

In 2005, Jason launched Tweed Marketing to offer web-centered marketing consulting to home health care companies and Private Duty Home Care businesses.