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Stephen Tweed's Private Duty Insider

Decision Health and Leading Home Care are proud to announce the all-new Stephen Tweed's Private Duty Insider, featuring strategies and insights for non-medical home-care CEOs.

What's New?!

Every monthly issue will contain insights into the Three Pillars of Private Duty

• Promotion
• People
• Profitability

The Promotion Pillar

Each month associate editor, Jason Tweed, shares his sales and marketing expertise.  You'll learn about topics including:

• The Seven Step Relationship Selling Process for Private Duty
• Tips for salespeople
• Tips for sales and marketing managers
• Best practices research
• Interviews with Certified Private Duty Sales Professionals
• Community networking tips
• Mass media marketing tips
• Direct-mail marketing tips
• Website and pay-per-click marketing
• Public relations and press relations strategies 

Private Duty Insider June 2008

The People Pillar 

Leading Home Care possesses the industry leading body of knowledge in the areas of recruitment, selection, retention and management of caregivers.  People are your fundamental product and inventory, and learning how to build the best possible staff of caregivers is a critical business function. 

Each month the staff of researchers at Leading Home Care, led by CEO, Stephen Tweed, will provide you with the latest best practices research and technology.  Private Duty CEOs will learn to:

• Create recruiting strategies and campaigns
• Recruit more caregiver applicants
• Improve the quality of your applicants
• Improve your selection process
• Clearly differentiate the quality of your caregivers in the marketplace
• Reduce turnover/Improve retention
• Create retention strategies that work
• Design an employee referral program that generates caregivers and customers

The Profitability Pillar

Stephen Tweed is recognized as the leading strategic management consultant and coach in the private duty home care industry.  He works with companies to grow them to the next level.  He takes individual locations and turns them into $5 million per year enterprises, and multimillion dollar companies and turns them into regional power houses.

Each month he will discuss strategies and insights that will show you how his 27-Point Private Duty Business Builders Model works, and how it can take your company profitably into the future.

Strategies and insights will include: 

• Building your sales and marketing team
• Creating a high-performance office environment
• Using technology to increase profitability
• Dominating your marketplace
• Creating a culture of customer service
• Integrating the Three Pillars for maximum profitability
• Developing strategic alliances
• Maximizing personal wealth for owners

Even more...

The Three Pillars of Private Duty Home Care will become the foundation of Stephen Tweed's Private Duty Insider.  However, there's more to the non-medical home care industry than just creating effectively run companies.

The new Private Duty Insider will feature articles and opportunities that will help shape the industry as a whole.  You'll learn more about:

• Industry News and Views
• Upcoming Event and Conference Calendar
• Legislative Updates
• Product announcements and reviews
• Press releases affecting the industry

The Private Duty Business Builders Toolbox

Readers of Stephen Tweed's Private Duty Insider will get a new tool each month.  Build your toolbox over time.  These innovative paper tools are some of the same tools that Stephen Tweed uses with his consulting clients.

The toolbox alone will increase your sales, increase your productivity, or save you enough time to pay for your entire subscription. 

Your annual subscription includes:

• 12 Issues of Stephen Tweed's Private Duty Insider
• 12 Business Builder Tools
• Subscriber discount on the Private Duty Business Builder conference in November

Two ways to subscribe:

Call Decision Health at 1-877-602-3835.

Subscribe online to Private Duty Insider